Vocare Law
Creating a new merger identity
Creating a new merger identity
Creating a new merger identity
Starting point
When Corney & Lind Lawyers joined forces with House Counsel, they called us in to help bring their merger to life with a fresh brand expression. But the more we got to know them, the more we realised a simple rebrand wouldn’t cut it. So, we pitched something bigger - a name change that not only showcased what they do but also captured the heart of their mission and values. Because a great brand isn’t just about looking good - it’s about feeling right.
Process
We kicked off the renaming adventure with our tried-and-true process - starting with each partner tackling a branding questionnaire (homework, but the fun kind), followed by a lively kickoff meeting to soak up all the juicy details. Then, our branding wizards got to work, jumping right into naming ideas and whipping up distinct style scapes, each with its own unique personality. Once the partners picked their favourite, we revved up the branding engine and set off on the next leg of the journey!
Result
A bold new name and brand aesthetic that perfectly captures Vocare Law’s vision, mission, and values—setting them apart as true trailblazers in their field.
