Century 21
Adapting a US TV campaign for Australia
Adapting a US TV campaign for Australia
Adapting a US TV campaign for Australia
Starting point
Century 21 struck gold in the U.S. with their campaigns, “Don’t Settle” and “It’s What We Do.” After making waves stateside, they turned to us to give the campaign an Aussie makeover - because why should America have all the fun!
Process
First, we gave the script an Aussie twist to make it hit home. We then rolled up our sleeves and began storyboarding, casting talent, and pulling off a whirlwind shoot in just one day (that's right, 14 scenes, countless locations, too easy!). With all that great content in our back pocket, we nailed the right look and feel for Century 21 Australia. And thanks to our global dream team, we turned it all around in record time!
Result
We handed over 3 unique ads, all wrapped up and ready to roll - with plenty of time to spare before the broadcast deadline. If this were a property deal, you’d call it the fastest settlement in history!

