Toyota
Updated merch designs for a dedicated community
Updated merch designs for a dedicated community
Updated merch designs for a dedicated community
Starting point
Through our partners at Automätik—a powerhouse in automotive marketing - we got the call to inject fresh energy into Toyota’s legacy sub-brands like Land Cruiser, TRD, and more. Our mission? Dream up bold new concepts and killer merch key art to give these icons a serious refresh. Buckle up!
Process
We put the pedal to the metal and took a ride through 70 years of Toyota history, digging up legendary moments, classic designs, and nostalgia-packed marketing gems. Our mission? To create something that fuels the passion of these die-hard communities while tipping our hat to the most iconic rides and campaigns ever.
Result
A retro-fuelled collection of apparel and accessories that gives these iconic legends a fresh spin - blending old-school cool with a modern twist for die-hard fans and new admirers alike.
